Apparently, the guys over at Secustick has convinced French military contractor Dassault, French bank Crédit Agricole and “the French intelligence service” (according to Secustick) that their new, cool “self-destructing” USB stick is the ultimate in portable storage security:
“a memory stick that will self-destruct after an incorrect password has been entered more than a set number of times”

Thank God for hackers.
Update, april 19:th, 2007:
Apparently, renown IT security expert Bruce Schneier came to the same conclusion that I did.